Alexis smiling at her phone at a dining table beneath two framed floral prints

UGC Creator

Alexis
Dawson.

UGC Creator for Home, Baby & Lifestyle Brands

Based in Australia, showcasing products through thoughtful, everyday moments.

About Me

Real life,
thoughtfully told.

I’m Alexis, a Sydney-based UGC creator, first-time mum and someone who is usually in the middle of a home or garden project.

I create calm, story-led content for home, baby and lifestyle brands, finding the small, familiar moments that make a product feel relevant. From family routines and home projects to days spent in the garden, I show how products fit into everyday life and why they’re worth making room for.

Every concept is thoughtfully planned, confidently delivered and beautifully captured, balancing a polished finish with warm, personal storytelling.

Alexis holding a mug beside two framed prints in her dining room

Collaborations

Brands I've Worked With

Pigeon
Mumilk
Baby Björn
Appliances Online
Hoselink
Snapfish
Style My Wall
Muscle Mat
NooK
Duckies
My Duckling
Koko Black
Blahst
Ivory & Deene
Creator's Friend
Nibble and Rest
Natural Sun Co
Robud
The Shower Steamer
Muli Roo
BeeHappi
Hang Easy
ClearWave
Madame Flavour
RabbitGoo Home
Playfully Clever
Vendline
Baby Central AU
Noori Baby
Tot Haus

Portfolio

Content That Connects

Browse a selection of my recent UGC videos across Home, Baby, and Lifestyle brands.

Lifestyle

Koko Black
Polished, premium storytelling with a natural family feel

Home

Hoselink
Fun, creative Black Friday campaign content in the garden

Home

Snapfish
Trend-led inspiration adapted into a family-focused photo-book story

Baby

My Duckling
Playful bookshelf restock for little readers

Home

Appliances Online
Customer journey vlog with authentic lifestyle storytelling

BabyTravel

Karion Kids
Family travel content with natural product demonstration

Baby

Noori
Emotion-led storytelling with practical demo

Home

Muscle Mat
Calm, lifestyle-led storytelling highlighting everyday comfort at home

Home

Style My Wall
Warm, story-led content showcasing how art transforms a space

Baby

Kmart
Organic product review generating 45K views and 768 shares

Home

Ivory & Deene
Warm lifestyle storytelling for interiors

Lifestyle

Creators Friend
Emotion-led motherhood storytelling

Kind Words

What Clients Say

Super communicative and clear — we were so happy with how all concepts came to life.

It has been an absolute pleasure working with Alexis on our recent collaboration. Alexis is super communicative and clear with the direction of the content, and we were so happy with how all concepts came to life. She was a breeze to work with, and we can't wait to work together again!

Appliances Online

Get In Touch

Let's Work
Together.

I'm excited to bring your brand to life! Send me an email and we can talk through rates and custom content packages for your brand.